Advertising In A Nutshell
The bottom line of all advertising efforts is an obvious one: to attract customers and bolster sales. But often, small business advertising is wasted on a shotgun approach that doesn't focus on the company's best prospects: those who are ready, willing and able to purchase the product or service. In an attempt to reach "everybody," these advertisers either miss their true market or spend far more than necessary to reach it.
Once you've targeted your market and know exactly who and where your prospects are, it's important to clearly identify what you want your advertising to accomplish. Specific advertising objectives include:
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Kurt Mortensen's trademark is Magnetic Persuasion; you should attract customers, like a magnet. Claim your success and learn what the ultra-prosperous know by going to www.PreWealth.com and get my free report "10 Mistakes that Cost You Thousands."
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